Modi government is known for its extensive presence on social media to highlight its schemes and reach out to the tech-savvy generation. Almost all ministries in the government have a twitter handle that is regularly updated.
Economic Times filed an RTI to know about the social media presence of various ministries and whether professional social media advisors and consultants are hired by the government. As per the information, all twitter and facebook accounts of the ministries were opened after PM Modi came to power.
Except for civil aviation and micro, small & medium enterprises, all other ministries are active on Twitter as well as Facebook.
Many ministries have given contracts worth crores to private firms to manage their social media accounts. The ministry of housing & urban affairs has a 7 crore contract for 3 years with a company named Quantum.
Economic Times further gives the details of the ministries and the amount they spent on social media” The I&B ministry signed a memorandum of understanding with BECIL, a public sector unit under the ministry, for Rs 2.92 crore. BECIL, in turn, has farmed out the work to three companies. BECIL has been involved in similar work with I&B since 2013.
The food processing ministry shared the name of the agency Samhita Media Networks without divulging the amount spent on the order. The tourism ministry employed Stark Communications for a contract worth Rs 1.04 crore. Niti Aayog has given the contract to YAAP Digital for Rs 96 lakh for one year.”
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